Mainly because hard as it may be, nevertheless letting visit of your site designing tips and listening to the customer might actually be of gain in the long run.

I know what you are saying, you’ve been in the net designing business long enough to recognize what works and wont doesn’t, what would my customer find out? Well after approaching web page design in the same manner, I’ve unfortunately had no additional choice but to give in to my greatest laid programs and conform to the desires of my customers.

Development of good websites usually means it has to be appealing to the eye, and also being fully functioning for the purpose of Search Engine rewards, but inevitably it must display professionalism meant for the business represented.

Making sure that you comply with W3C Standards (W3C Markup Validation Service) for both CODE and CSS validation is normally paramount to good design and style and coding (but not essential for good Google PR, I will discuss in later posts), so when designing we wish to use basic HTML formatting and CSS text typeface like Tahoma 11pt, for making neat readable text and nice web page image layouts.

I will list some cases of exactly where letting go has benefits for each involved and just how in some circumstances actually led to little or no web site traffic for the site.

Case Study 1 ) Architectural Company flash and font things

Our customer wanted the application of Flash factors to display a couple of architecture images with a decent fade among images and changes to classic CSS Font used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is used in all their particular logos and architecture style work.

Since several would know embedding Flash documents into your site results in W3C Validation undefined source failure, thus copy the site Invalid Markup. After explaining this, the customer sensed the need to have a very good graphical show style picture far outweighed the importance of quality valid HTML Transition Markup. To them the looks and understanding of their website to their consumers was a lot more advantageous than complying with all the W3C.

In addition , they will wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic incorporates a much larger font height than Tahoma and when used increased the web page height larger than when using Tahoma thus resulting in the site showing with slide bars when view within 1024 times 768 image resolution, where recently it built in the whole site perfectly.

Eventually the customer obtained the desired affects they dreamed of and in the end it is the customer who always knows best.

Example 2 . Field supplier becomes boxed in

Our consumer had began a new business supplying cardboard boxes boxes pertaining to moving and packing. They wanted an easy site with heavy graphic image components and little if any text in the home page.

Explaining to the customer the role of text depending search engines benefits and that having no understandable text relating to the home page might limit the visibility, that they choose style over outcomes. Why you might ask might a company limit their likelihood of being available on search engines? Very well the question even now burns with us too, but since mentioned before the customer often knows very best and the decision was exclusively theirs for making.

Their beliefs was straightforward, their website was purely to be utilized as a personal reference guide and not the source of extra business, as their marketing strategies would be enough to garner frequent business.

Today I still wonder why they limited their marketability and in particular the website which is generally online and could be searched at all times of the day.

So in summary the best laid programs of rodents and males (well in this case web designers) can be a ful waste great management for the reason that what I have stated every along that your customer often knows best and inevitably they are the ones paying for your service thus sometimes it is best to take a nap your weapons and agree defeat.