Seeing that hard as it may be, although letting go of your internet site designing concepts and listening to the customer might actually be of benefit in the long run.
I know the things you are saying, you’ve been in the world wide web designing organization long enough to be aware of what works and will not doesn’t, what would my customer know? Well after approaching website development in the same manner, I’ve unfortunately acquired no additional choice but to give in to my greatest laid strategies and comply with the would like of my customers.
Building of good websites usually means so it has to be attractive to the eye, as well as being fully functioning with respect to Search Engine benefits, but finally it must screen professionalism to get the business represented.
Complying with W3C Standards (W3C Markup Validation Service) to get both HTML and CSS validation is paramount to good design and development (but not necessary for good Yahoo PR, I will discuss in later posts), so when making we love to use base HTML format and CSS text font like Tahoma 11pt, for making neat readable text and nice webpage image designs.
I will list some cases of where letting proceed has rewards for both parties involved and exactly how in some instances actually ended in little or no web traffic for your website.
Case Study 1 ) Architectural Company flash and font is important
Our consumer wanted the application of Flash elements to display a lot of architecture images with a decent fade among images and changes to classic CSS Typeface used Tahoma 11pt font and replaced with Century Medieval 11pt, which is used in all their very own logos and architecture style work.
As a general rule would know embedding Flash documents into your website results in W3C Validation undefined source inability, thus object rendering the site Incorrect Markup. After explaining this, the customer experienced the need to possess a graphical display style photograph far outweighed the importance of quality valid HTML Transition Markup. To them the looks and understanding of their webpage to their clients was much more advantageous than complying with all the W3C.
In addition , they will wanted the use of the Century Medieval font rather than Tahoma. By design Century Gothic possesses a much larger typeface height than Tahoma when used elevated the webpage height bigger than when using Tahoma thus leading to the site presenting with scroll bars when ever view underneath 1024 x 768 resolution, where previously it built in the whole webpage perfectly.
Worth the customer accomplished the desired influences they preferred and in the long run it is the consumer who at all times knows finest.
Example 2 . Container supplier becomes boxed in
Our client had began a new business supplying cardboard boxes pertaining to moving and packing. They will wanted www.elbowdoc.co.uk a basic site with heavy graphic image elements and minimum text for the home page.
Trying to explain to the customer the role of text established search engines benefits and that having no understandable text around the home page may limit all their visibility, that they choose design and style over effects. Why you might ask might a company limit their possibilities of being available on search engines? Very well the question nonetheless burns with us too, but as mentioned earlier the customer always knows very best and the decision was exclusively theirs to create.
Their school of thought was basic, their website was purely to be applied as a referrals guide certainly not the source of extra business, because their marketing strategies would be enough to garner continual business.
Even today I nonetheless wonder as to why they limited their marketability and in particular the website which is often online and may be searched always of the day.
Therefore in summary the best laid plans of rodents and males (well in such a case web designers) can be a say waste of good management mainly because what I experience stated all of the along the fact that customer generally knows greatest and ultimately they are the ones paying for the service and so sometimes it could be best to put together your guns and agree defeat.