For the reason that hard as it may be, although letting go of your web-site designing suggestions and playing the customer might actually be of advantage in the long run.
I know what you are saying, you have been in the web designing business long enough to grasp what functions and wont doesn’t, what would my personal customer know? Well after approaching web page design in the same manner, I have unfortunately possessed no additional choice but to give in to my best laid ideas and comply with the chooses of my customers.
Development of good websites usually means which it has to be attractive to the eye, and being fully functioning meant for Search Engine benefits, but in the long run it must display professionalism for the business represented.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) meant for both CODE and CSS validation is paramount to good design and style and coding (but not required for good Google PR, I will discuss in later posts), so when making we choose to use starting HTML formatting and CSS text typeface like Tahoma 11pt, to create neat set up text and nice web page image styles.
I will list some cases of exactly where letting choose has thebetmaster.es rewards for both parties involved and exactly how in some situations actually led to little or no online traffic for the web page.
Case Study 1 . Architectural Company flash and font issues
Our buyer wanted the use of Flash components to display many architecture images with a good fade between images and changes to main CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all the logos and architecture design work.
Because so many would know sneaking in Flash files into your webpage results in W3C Validation undefined source inability, thus copy the site Invalid Markup. Following explaining this, the customer seemed the need to have a very good graphical adobe flash style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their web page to their customers was far more advantageous than complying when using the W3C.
In addition , that they wanted the use of the Century Medieval font instead of Tahoma. By design Century Gothic provides a much larger typeface height than Tahoma and when used increased the web page height bigger than when using Tahoma thus leading to the site displaying with scroll bars when ever view below 1024 x 768 image resolution, where recently it fitted in the whole web page perfectly.
In conclusion the customer attained the desired affects they desired and in the end it is the consumer who constantly knows greatest.
Example 2 . Package supplier turns into boxed in
Our consumer had started a new organization supplying card boxes pertaining to moving and packing. That they wanted an easy site with heavy visual image components and little or no text relating to the home page.
Trying to explain to the customer the role of text based search engines benefits and that having no legible text on the home page would probably limit their very own visibility, they will choose design over outcomes. Why you might ask might a company limit their probability of being available on search engines? Well the question still burns with us too, but as mentioned before the customer usually knows best and the decision was solely theirs to produce.
Their philosophy was basic, their website was merely to be employed as a guide guide rather than the source of extra business, his or her marketing strategies would be enough to garner frequent business.
Even today I still wonder as to why they limited their marketability and in particular the website which is generally online and could be searched all the time of the day.
Thus in summary the best laid ideas of rodents and males (well in cases like this web designers) can be a ful waste of good management when what I own stated pretty much all along that your customer generally knows very best and inevitably they are the ones paying for your service hence sometimes it may be best to lie down your firearms and concede defeat.