As hard as it may be, yet letting choose of your website designing recommendations and hearing the customer may actually be of benefit in the long run.
I know whatever you are saying, you have been in the web designing business long enough to discover what functions and wont doesn’t, what would my own customer find out? Well following approaching website creation in the same manner, I’ve unfortunately possessed no other choice but to give in to my ideal laid programs and conform to the likes of my own customers.
Structure of good websites usually means so it has to be appealing to the eye, as well as being totally functioning intended for Search Engine benefits, but ultimately it must screen professionalism with respect to the business symbolized.
Complying with W3C Standards (W3C Markup Agreement Service) intended for both HTML and CSS validation is usually paramount to good design and style and programming (but not necessary for good Yahoo PR, Let me discuss in later posts), so when designing we like to use base HTML format and CSS text font like Tahoma 11pt, to create neat set up text and nice site image styles.
I will list some cases of exactly where letting move has rewards for both parties involved and how in some circumstances actually lead to little or no online traffic for the web page.
Case Study 1 . Architectural Company flash and font issues
Our customer wanted the application of Flash factors to display a lot of architecture photos with a attractive fade among images and changes to first CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, which is used in all all their logos and architecture design work.
Since several would know embedding Flash data files into your web page results in W3C Validation undefined source failure, thus copy the site Invalid Markup. Following explaining this, the customer believed the need to have a nice graphical expensive style image far outweighed the importance of quality valid HTML Transition Markup. To them the look and conception of their web page to their clients was a lot more advantageous than complying when using the W3C.
In addition , they will wanted the use of the Century Medieval font instead of Tahoma. Simply by design Hundred years Gothic has a much larger typeface height than Tahoma so when used improved the web page height bigger than when using Tahoma thus resulting in the site presenting with slide bars when view under 1024 times 768 resolution, where previously it fitted in the whole site perfectly.
In the end the customer realized the desired influences they imagined and in the end it is the consumer who usually knows finest.
Example 2 . Field supplier becomes boxed in
Our consumer had started out a new organization supplying card boxes with respect to moving and packing. That they wanted bigapplecatering.ca a straightforward site with heavy graphic image components and minimum text over the home page.
Trying to explain to the customer the role of text based mostly search engines effects and that having no understandable text for the home page would probably limit all their visibility, they will choose style over results. Why you could ask would probably a company limit their possibilities of being found on search engines? Very well the question still burns around too, but as mentioned earlier the customer often knows best and the decision was entirely theirs to produce.
Their beliefs was simple, their website was merely to be utilized as a reference guide and not the source more business, as their marketing strategies will be enough to garner constant business.
To this day I even now wonder as to why they limited their marketability and in particular their website which is constantly online and can be searched constantly of the day.
Consequently in summary the best laid plans of rats and guys (well in this instance web designers) can be a utter waste of good management while what I have got stated each and every one along the fact that customer generally knows very best and eventually they are the types paying for the service hence sometimes it is best to put together your pistols and acknowledge defeat.