Since hard as it can be, nevertheless letting travel of your site designing concepts and playing the customer could possibly be of profit in the long run.

I know the things you are saying, you have been in the world wide web designing business long enough to be familiar with what works and wont doesn’t, what would my personal customer find out? Well after approaching web site design in the same manner, I have unfortunately possessed no different choice but to give in to my ideal laid programs and comply with the desires of my customers.

Building of good websites usually means so it has to be appealing to the eye, as well as being totally functioning meant for Search Engine benefits, but in the end it must display professionalism to get the business represented.

Complying with W3C Standards (W3C Markup Approval Service) pertaining to both HTML and CSS validation is usually paramount to good style and encoding (but not required for good Yahoo PR, I will discuss in later posts), so when making we wish to use starting HTML format and CSS text typeface like Tahoma 11pt, to produce neat set up text and nice page image designs.

I will list some cases of exactly where letting travel has benefits for both parties involved and exactly how in some circumstances actually ended in little or no web traffic for the internet site.

Case Study 1 ) Architectural Company flash and font concerns

Our consumer wanted the use of Flash elements to display a lot of architecture pictures with a decent fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is often used in all their particular logos and architecture style work.

Because so many would know embedding Flash documents into your internet site results in W3C Validation undefined source inability, thus manifestation the site Unacceptable Markup. After explaining this kind of, the customer were feeling the need to have a nice graphical show style image far outweighed the importance of quality valid HTML Transitional Markup. To them the look and understanding of their website to their consumers was a lot more advantageous than complying along with the W3C.

In addition , that they wanted the Century Gothic font rather than Tahoma. By design 100 years Gothic includes a much larger typeface height than Tahoma and once used increased the web page height larger than when using Tahoma thus resulting in the site displaying with slide bars when ever view underneath 1024 by 768 quality, where recently it fitted in the whole web page perfectly.

In conclusion the customer obtained the desired influences they needed and in the long run it is the buyer who constantly knows ideal.

Example 2 . Package supplier turns into boxed in

Our buyer had started a new business supplying cardboard boxes pertaining to moving and packing. They wanted a straightforward site with heavy visual image elements and little if any text relating to the home page.

Explaining to the customer the role of text established search engines effects and that having no understandable text around the home page might limit all their visibility, they choose style over effects. Why you may ask will a company limit their probability of being found on search engines? Well the question still burns around too, but since mentioned before the customer usually knows ideal and the decision was exclusively theirs to make.

Their school of thought was simple, their website was purely to be used as a personal reference guide certainly not the source more business, because their marketing strategies can be enough to garner constant business.

Today I still wonder so why they limited their marketability and in particular their website which is generally online and may be searched all the time of the day.

And so in summary the best laid strategies of mice and guys (well in this instance web designers) can be a complete waste of good management simply because what I own stated every along the fact that the customer constantly knows best and eventually they are the types paying for your service therefore sometimes it is very best to take a nap your pistols and agree defeat.