Since hard as it might be, but letting get of your webpage designing choices and xmedisac.com hearing the customer might actually be of advantage in the long run.
I know what you are saying, you’ve been in the web designing business long enough to find out what works and will not doesn’t, what would my own customer know? Well following approaching website creation in the same manner, I’ve unfortunately experienced no various other choice but to give in to my finest laid ideas and conform to the chooses of my own customers.
Structure of good websites usually means that it has to be attractive to the eye, and being fully functioning pertaining to Search Engine rewards, but in the long run it must screen professionalism with respect to the business represented.
Complying with W3C Standards (W3C Markup Acceptance Service) with respect to both HTML and CSS validation is paramount to good style and development (but not required for good Yahoo PR, Let me discuss in later posts), so when designing we wish to use foundation HTML format and CSS text font like Tahoma 11pt, to generate neat set up text and nice page image layouts.
I will list some cases of exactly where letting visit has benefits for each involved and how in some situations actually ended in little or no online traffic for the internet site.
Case Study 1 ) Architectural Organization flash and font issues
Our consumer wanted the use of Flash elements to display a couple of architecture pictures with a fine fade between images and changes to first CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is used in all their logos and architecture design and style work.
Since many would know sneaking in Flash data files into your website results in W3C Validation undefined source inability, thus rendering the site Broken Markup. Following explaining this, the customer felt the need to have a nice graphical thumb style impression far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and conception of their web-site to their customers was a lot more advantageous than complying with the W3C.
In addition , they wanted the Century Gothic font rather than Tahoma. By simply design 100 years Gothic includes a much larger typeface height than Tahoma and when used improved the page height bigger than when using Tahoma thus resulting in the site featuring with slide bars once view within 1024 a 768 image resolution, where previously it fitted in the whole web page perfectly.
In the end the customer attained the desired impacts they wished for and finally it is the buyer who usually knows very best.
Example 2 . Container supplier becomes boxed in
Our consumer had started out a new business supplying cardboard boxes boxes meant for moving and packing. They wanted a basic site with heavy graphic image components and minimum text over the home page.
Trying to explain to the customer the role of text based mostly search engines benefits and that having no understandable text for the home page would limit the visibility, they will choose style over benefits. Why you might ask would a company limit their likelihood of being found on search engines? Very well the question still burns around too, but as mentioned previously the customer always knows best and the decision was only theirs to make.
Their school of thought was basic, their website was merely to be applied as a personal reference guide and never the source of extra business, as their marketing strategies can be enough to garner continual business.
Even today I still wonder why they limited their marketability and in particular their website which is always online and could be searched constantly of the day.
Therefore in summary the very best laid strategies of mice and males (well in this case web designers) can be a complete waste of good management while what I include stated almost all along that the customer often knows best and inevitably they are the kinds paying for the service hence sometimes is best to take a nap your guns and agree defeat.