As hard as it might be, yet letting get of your site designing creative ideas and listening to the customer could possibly be of advantage in the long run.
I know what you are saying, you have been in the net designing organization long enough to be familiar with what performs and will not doesn’t, what would my personal customer know? Well following approaching website development in the same manner, I have unfortunately possessed no additional choice but to give in to my greatest laid ideas and abide by the needs of my own customers.
Building of good websites usually means so it has to be attractive to the eye, and also being completely functioning designed for Search Engine benefits, but finally it must screen professionalism just for the business displayed.
Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) meant for both HTML CODE and CSS validation can be paramount to good design and coding (but not required for good Yahoo PR, Let me discuss in later posts), so when making we decide to use foundation HTML formatting and CSS text font like Tahoma 11pt, to make neat set up text and nice webpage image designs.
I will list some cases of where letting visit has rewards for each involved and just how in some instances actually lead to little or no online traffic for the site.
Case Study 1 . Architectural Company flash and font is important
Our customer wanted the application of Flash elements to display many architecture pictures with a great fade among images and changes to basic CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, which is used in all the logos and architecture design and style work.
Since several would know embedding Flash data files into your web-site results in W3C Validation undefined source failure, thus making the site Invalid Markup. Following explaining this kind of, the customer sensed the need to possess a graphical display style picture far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and conception of their site to their buyers was much more advantageous than complying with the W3C.
In addition , they wanted the Century Gothic font rather than Tahoma. Simply by design Hundred years Gothic incorporates a much larger font height than Tahoma and once used elevated the site height bigger than when using Tahoma thus resulting in the site exhibiting with slide bars once view underneath 1024 by 768 resolution, where recently it fitted in the whole page perfectly.
Basically we the customer attained the desired impacts they wished for and finally it is the consumer who definitely knows ideal.
Example 2 . Field supplier becomes boxed in
Our client had started out a new business supplying cardboard boxes designed for moving and packing. That they wanted yaseerarafat.com an easy site with heavy visual image elements and minimum text in the home page.
Trying to explain to the customer the role of text based search engines outcomes and that having no understandable text at the home page may limit their very own visibility, they choose design over results. Why you could ask will a company limit their probability of being available on search engines? Well the question even now burns with us too, but since mentioned previous the customer generally knows ideal and the decision was solely theirs to make.
Their beliefs was basic, their website was purely to be employed as a research guide certainly not the source of extra business, because their marketing strategies will be enough to garner consistent business.
Today I still wonder as to why they limited their marketability and in particular the website which is usually online and may be searched at all times of the day.
Therefore in summary the best laid programs of rodents and guys (well in this case web designers) can be a utter waste great management for the reason that what I experience stated almost all along the fact that the customer often knows best and in the end they are the types paying for your service so sometimes it may be best to lay down your weapons and concede defeat.