While hard as it can be, nevertheless letting go of your web page designing choices and listening to the customer could possibly be of advantage in the long run.
I know the things you are saying, you’ve been in the internet designing business long enough to discover what works and wont doesn’t, what would my customer understand? Well following approaching web design in the same manner, I have unfortunately experienced no additional choice but for give in to my very best laid plans and abide by the chooses of my own customers.
Engineering of good websites usually means that it has to be appealing to the eye, and being totally functioning for the purpose of Search Engine benefits, but ultimately it must display professionalism with respect to the business showed.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) with respect to both HTML CODE and CSS validation is normally paramount to good style and coding (but not necessary for good Yahoo PR, Let me discuss in later posts), so when designing we want to use starting HTML format and CSS text typeface like Tahoma 11pt, to create neat easy to read text and nice web page image layouts.
I will list some cases of where letting visit has benefits for each involved and how in some situations actually lead to little or no web traffic for the site.
Case Study 1 ) Architectural Organization flash and font concerns
Our client wanted the application of Flash factors to display a number of architecture images with a great fade among images and changes to classic CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all their particular logos and architecture style work.
As a general rule would know sneaking in Flash data files into your web page results in W3C Validation undefined source inability, thus copy the site Invalid Markup. Following explaining this kind of, the customer noticed the need to have a nice graphical adobe flash style photograph far outweighed the importance of quality valid HTML Transition Markup. To them the look and belief of their internet site to their clients was far more advantageous than complying considering the W3C.
In addition , that they wanted the Century Gothic font instead of Tahoma. Simply by design Hundred years Gothic possesses a much larger font height than Tahoma so when used increased the site height larger than when using Tahoma thus leading to the site featuring with slide bars once view under 1024 a 768 resolution, where recently it fitted in the whole site perfectly.
Finally the customer accomplished the desired impacts they wished for and in the long run it is the client who constantly knows best.
Case Study 2 . Box supplier turns into boxed in
Our client had started a new organization supplying card boxes with regards to moving and packing. That they wanted jakthund.org an easy site with heavy graphical image elements and little if any text within the home page.
Explaining to the customer the role of text founded search engines outcomes and that having no readable text relating to the home page might limit their visibility, that they choose style over effects. Why you could ask would definitely a company limit their probability of being found on search engines? Well the question nonetheless burns with us too, but as mentioned previous the customer often knows ideal and the decision was solely theirs to create.
Their school of thought was straightforward, their website was purely to be utilized as a reference guide instead of the source more business, as their marketing strategies can be enough to garner constant business.
Even today I continue to wonder as to why they limited their marketability and in particular the website which is always online and may be searched always of the day.
So in summary the best laid plans of rodents and males (well in this case web designers) can be a say waste of good management for the reason that what I have stated all of the along the fact that customer generally knows best and eventually they are the kinds paying for the service therefore sometimes is best to lay down your pistols and concede defeat.